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Now Open
Welcome to Rooted, where tradition meets innovation. Discover 20 unique, world-class Finger Lakes wines as you explore our distinctive retail spaces. Enjoy the perfect blend of old and new, creating an unforgettable experience for wine enthusiasts and casual sippers alike. Join us and let your palate embark on extraordinary journey!
an immersive sip & shop experience
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Rooted by Amberg
Finger Lakes wine flights & make your own charcuterie
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B.W. Keyes Mercantile
pantry goods, kitchen wears, Little House on the Prairie & much more
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Novel Threads
unique clothing coupled with classic literature, and more
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Retro Revival
retro TV finds (Golden Girls, Brady Bunch etc.), vintage candies, vintage home goods.
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